GANNI Explores Modern Escapism in Pre-Fall 2022 Collection
“It’s about escaping modern life and transporting yourself back to a time where everything felt more free.”
“The team and I took a little trip to the Danish coast up north, an hour away from Copenhagen. On the way, we talked about the feeling of wishing you’d been born in another time. For me, it’s about escaping modern life and transporting yourself back to a time where everything felt more free in the sense that no one was documenting everything,” the brand’s creative director Ditte Reffstrup said in a press release. “I was looking at my family’s old holiday photos, they are super faded and neither perfect nor retouched. I think photos were more special back then, people really treasured them. With this in mind, we drew a bleached palette and a little pang of nostalgia for the collection — nothing too literal, just a mood, a feeling.”
Exploring the sense of escapism and nostalgia, Reffstrup created a range of holiday-ready garments and accessories. Faded colors and prints are applied to comfy tops, bottoms and dresses, which are contrasted with pops of animal print, as well as bold shades such as pink and bright green. Playful silhouettes including puffed sleeve blouses are added to the collection for a playful touch. In accessories, the Pre-Fall 2022 range includes crochet bucket hats for the perfect holiday mood, accompanied by a line of mule clogs.
Continuing the Danish label’s commitment to sustainability, the collection uses materials such as CIRCULOSE, which is made from 100% discarded cotton textiles, in addition to lower-impact materials like hemp.
Take a look at the Pre-Fall 2022 collection above. You can shop the range now on GANNI’s website and at the brand’s stores globally.