Fashion

Gucci and Billie Eilish Announce Animal-Free Horsebit 1955 Bag

Crafted from Demetra, an innovative material that’s produced in Italy at a Gucci factory.

1,814 Hypes

Gucci and Billie Eilish Announce Animal-Free Horsebit 1955 Bag

Crafted from Demetra, an innovative material that’s produced in Italy at a Gucci factory.

Gucci just announced a new, innovative form of its heritage Horsebit 1955 bag — re-released earlier this year through a campaign starring NewJeans’ Hanni, Julia Garner and Halle Bailey. The new-and-improved iteration has been created in collaboration with Billie Eilish and is made from a new animal-free material called Demetra.

The product of two years of research and development from Gucci’s artisans and technicians, the new fabric has been produced in Italy in a Gucci factory, made from 75% plant-derived raw material sources. A testament to the House’s shift towards a more ethical future, the new Horsebit 1955 is the first of Gucci’s bags to be crafted from Demetra, likely to signal a further transformation towards more sustainable materials.

To celebrate the collaboration, Gucci and Billie Eilish created a new campaign centering around Billie’s tone of voice, resulting in cinematic videos that feature Eilish’s poignant song, “What Was I Made For?”. Alongside the campaign, the House has made a donation to the intersectional non-profit organization, Support+Feed, dedicated to combating the climate crisis and food insecurity through plant-based food systems.

Take a look at the campaign above and head to Gucci’s website to find out more.

In other news, Betsy Johnson has accused Kylie Jenner of copying her brand concept.

Read Full Article
Text By
Share this article

What to Read Next

Okay, but What Is Billie Eilish's Back Tattoo? What Does It Mean?
Beauty

Okay, but What Is Billie Eilish's Back Tattoo? What Does It Mean?

We’re all trying to figure it out.
1,520 Hypes

Billie Eilish Loses Over 100K Followers After Being "Outed"
Sex & Dating

Billie Eilish Loses Over 100K Followers After Being "Outed"

“Thanks for my award and for also outing me on a red carpet at 11AM instead of talking about anything else that matters.”
17,932 Hypes

Everything You Need To Know About Billie Eilish's London Pop-up Experience
Music

Everything You Need To Know About Billie Eilish's London Pop-up Experience

Take a look inside.
10,406 Hypes


Billie Eilish Gives Us "Shower Hair" Teas With Wet, French Red Wine, Newly Dyed Inches
Beauty

Billie Eilish Gives Us "Shower Hair" Teas With Wet, French Red Wine, Newly Dyed Inches

And she’s serving.
10,895 Hypes

Pharrell's adidas Humanrace Samba Lands in Perfect Pink
Footwear

Pharrell's adidas Humanrace Samba Lands in Perfect Pink

Along with a “Green/Grey” colorway.
2,281 Hypes


Saweetie as Miss Edward "Manicurehands" Is 1000% On Brand
Beauty

Saweetie as Miss Edward "Manicurehands" Is 1000% On Brand

The kween of nails did what needed to be done for Halloween.
389 Hypes

Megan Fox's XXL Red Coffin Nails Represent for the Goth "IT" Girls
Beauty

Megan Fox's XXL Red Coffin Nails Represent for the Goth "IT" Girls

Complete with crosses, snakes, barbed-wire and more.
3,316 Hypes

SKIMS Is the Official Underwear Partner of the NBA and WNBA
Culture

SKIMS Is the Official Underwear Partner of the NBA and WNBA

Following the release of its new Nipple bra and debut menswear line.
1,371 Hypes

Emma Corrin Stars in Miu Miu's Holiday 2023 Campaign
Fashion

Emma Corrin Stars in Miu Miu's Holiday 2023 Campaign

Debuting collaborations with Polaroid and Marshall.
10,244 Hypes

The "Black Nail Theory" Is Taking Over TikTok — Here's Everything You Need To Know
Beauty

The "Black Nail Theory" Is Taking Over TikTok — Here's Everything You Need To Know

The perfect sequel to the “Red Nail Theory” trend.
13,929 Hypes

Elon Musk May Turn X Into a Dating App — Here's Why
Sex & Dating

Elon Musk May Turn X Into a Dating App — Here's Why

A company leak reveals Musk’s true intentions.
2,079 Hypes


Kim Kardashian's SKIMS Nipple Bra Is Actually a Sign of Progress — Here's Why
Fashion

Kim Kardashian's SKIMS Nipple Bra Is Actually a Sign of Progress — Here's Why

The silhouette was first introduced in the ’70s, but it’s clear we’ve come a long way since then.
28,130 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.