NewJeans' Hanni Stars in Gucci's Horsebit 1955 Campaign
Alongside Halle Bailey and Julia Garner.
Gucci‘s new Horsebit 1955 campaign sees global brand ambassador and NewJeans member, Hanni, front and center as one of three talents spotlighting the new release.
Alongside Hanni, the campaign stars The Little Mermaid‘s Halle Bailey and Inventing Anna‘s Julia Garner — also one of the faces of Gucci Guilty. Echoing the timeless spirit of the Horsebit 1955, the campaign celebrates the archival emblem, reimagining it for a contemporary audience. The bag’s double ring and bar offer an evolution of the now-iconic design first introduced 70 years ago on one of Gucci’s signature loafers, reminiscent of tradition and craftsmanship.
Shot by Mert&Marcus, the new campaign sees each star captured through distinctive portraits, each set against striking backdrops in order to allow Gucci’s protagonists to make the Horsebit 1955 their own. Each member exudes their own playful, vibrant energy, spotlighting different hues of the iconic bag, with Hanni showcasing the red, Garner with the black and Bailey with brown.
Take a look at the new campaign above and head to Gucci’s website for a closer look at the Horsebit 1955.
In other news, Off-White™ SS23 confirms blue is the new black.
