Aespa's NINGNING Stars in Gucci's New "Beauty and the Bag" Campaign
In a fierce set of shots showing off the Paparazzo bag.
Gucci is back with chapter two of its “Beauty and the Bag” campaign, enlisting K-pop royalty to bring the drama. Following in the footsteps of Kate Moss and Emily Ratajkowski, global brand ambassador NINGNING from Aespa takes center stage to showcase the House’s latest object of desire: the Gucci Paparazzo.
Captured by famed photography duo Mert and Marcus, the campaign is all about that obsessive connection between a fashion lover and her bag. NINGNING serves absolute face in a series of killer Gucci ensembles, effortlessly pivoting from sleek, minimal tailoring to head-to-toe ‘GG’ logos.
The Paparazzo bag features a soft, relaxed top-handle silhouette that effortlessly glides from casual daytime coffee runs to formal red carpets. The accessory is packed with archival “Gucciness,” sporting the classic green-and-red Web stripe and the signature 1940s Horsebit hardware. Crafted from buttery soft leather, it comes with a detachable strap, a functional magnetic closure and a fancy leather tag. Consider us officially obsessed.
Check out the powerful images above and head to the brand’s website for more.
In other news, Jisoo is Salomon’s newest global brand ambassador.
