Law Roach on "How to Holiday" In Style
“More is more and less is a bore”
In the words of the multi-faceted creative, “more is more and less is a bore.” Doing away with the austere and often inauthentic quiet luxury and minimalist trends, the Chicago-born stylist’s curated edit encourages us to indulge in the law of opulence and fill our spaces with decor that brings us joy. Giving back to the community that has supported him, Roach’s decorating guide with CB2 allows all of us to bask in a decadent materiality — even if we’re on a budget. While Roach has made an illustrious career for himself in the world of high fashion, his new mission is to make style accessible because everyone deserves to feel luxurious. “Just as in design, we believe decorating, hosting and gifting during any time of year is an art form and can often be one of the truest moments of self expression for our customers,” CB2 President Ryan Turf adds.
“CB2 is obtainable at its core and it makes me feel good to be a part of that. I want everyone to have a piece of luxury, fantasy and opulence,” Roach declares.
Continue scrolling to discover Law Roach’s ethos when it comes to home styling, as well as his favorite items from CB2, which you can shop now on the brand’s online store.
Earlier this year, you announced your retirement from styling, leaving behind such a prolific legacy. How has your career as a stylist influenced your collaboration with CB2?
I’ve gotten to a point where my presence in that profession had just taken over my entire being. It was what I did from the top of the morning until I went to bed and it’s what I did in my sleep. It was my everything and I didn’t think that it was fair to me to be consumed by one thing. It had me living this life that wasn’t sustainable for anyone. I had been put on this pedestal and became this person that at the core of my being, really wasn’t me.
What drew me to this collaboration with CB2 was its accessibility. This brand has made luxury obtainable for everyone. Now that I have the time to sit back and make wiser decisions about where and whom I lend myself to, I think everyone deserves a piece of luxury, fantasy and opulence. At CB2’s core, it’s obtainable. We can all go in and have something and it makes me feel good to be a part of that.
Is there an intersection between fashion and styling your environment?
Fashion for me, and for all of us, is a form of armor. It’s what we put on and what we wear to go into the world and get through all of the craziness. It’s what we put on to walk into the board room or to the bodega to get a bacon, egg and cheese on a roll. It’s our means of getting through life. We use fashion to protect us and our homes are our safe havens. Our interior space should be just as important as the exterior, so there is a direct connection between home decor and fashion.
Much like clothing is a form of self-expression, home decor conveys who you are to those you invite into your home. How would you describe your personal home decor aesthetic?
I bought my first home right before the pandemic and was working with an interior designer at the time. Initially, I had this idea to paint the whole house in this monotone gray, but when the pandemic hit, I was forced to live in a sad and somber world. I was miserable in this great home that I had started to build for myself. So eventually, I found a contractor and just redid the entire home myself. Now, it is so colorful. It’s pink and filled with lots of metallics, which you’ll also see in my CB2 picks. There is a bit of masculinity, which is really surprising for me, but there are also a lot of feminine touches.
I was able to play on both sides of my personality and I found out so much about myself as I was decorating my own home. It was therapy for me and allowed me to figure out who I was, especially when it came to home design and decor. I thought I was this one person, but when I had a chance to sit with myself, I figured out I was somebody totally different. When I do let people in, it’s very joyous. People always have a smile and their faces light up. It makes me feel good to see that my home and my style choices bring them joy. We all still have a little bit of PTSD from the pandemic. We all lived in pajamas and sweatpants for so long, so my ethos with CB2’s holiday edit is ‘more is more, less is a bore.’ The need for over the top opulence stems from being forced into solitude.
What home decor tips and advice would you give to those who are trying to live by the law of opulence on a budget?
The biggest thing is to go to CB2. CB2 is a Chicago-based brand, which is where I’m from, so I grew up going there. I’ve always felt this sense of freedom walking into their stores. They excel at providing pieces that reference vintage aesthetics, but with a modern twist. They give you the puzzle pieces to help you develop your own style, giving you everything you need in a welcome basket of sorts. There’s a timeless black bar cart in the guide, but if you add ornaments, it becomes your own. Their approach is to offer all of the things you need and then let you decide how to curate it rather than forcing you to adhere to a pre-made room.
You go to other places and it’s almost as if they psychologically force you to do it their way, but with CB2, it isn’t forcing you to subscribe to a certain style. It always feels modern and sophisticated without being snobbish. CB2’s quality stands up against any other brand, but its accessibility doesn’t turn you off. That’s why I did this collaboration — to provide something obtainable for the people and I’m so proud of that.
As you move on from styling, do you anticipate a possible venture into the beauty space or other industries?
I don’t want to put any stress on myself. I’m still working with Zendaya because that’s my sister at this point and she honestly wouldn’t have it any other way. I’m not going to take that away from the world. I’m going to keep giving the girls what they want to see, so she is the only one that I will continue to work with, but outside of that, I’m moving into more of a creative director role and taking on projects through a different type of vessel. You may see me using other stylists in the future because it’s all about giving the next generation opportunities and bringing them into this space at a higher level.
How would you describe the aesthetic of your edit with CB2?
It’s without a doubt authentic. The team I worked with felt like family. We had so much fun that it didn’t feel like work. It felt like was working with my cousins and aunties putting together the holiday party. Opulent definitely became the theme of the collaboration, but obtainable opulence and that’s the most important part of it.