Law Roach Gets Serious About Silk Presses With SheaMoisture
In honor of the brand’s new Silk Press in a Bottle.
SheaMoisture has just debuted the newest addition to its lineup: Silk Press in a Bottle. In celebration of the launch, the hair brand has tapped Law Roach, Clarke Peoples, Masai Russell, Serena Page and Kirah Ominique to front a campaign inspired by the innovative product.
In the campaign, Law Roach investigates how the panel of stars is able to keep their silk presses sleek and straight without compromising hair health. “I loved stepping into the role of the Silk Inquirer because — have you seen my hair?” Law Roach says in a press release. “When I see hair that sleek, that precise, I know it’s intentional and I had to investigate. I know from my own social media that the girls want answers and I’m here to get them.”
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As for the product itself, Silk Press in a Bottle is said to deliver salon results at home while maintaining healthy, textured hair. In addition to shielding strands from damaging heat, the cream is also formulated with plant-derived actives to strengthen from within.
Silk Press in a Bottle retails for $13 USD and is available for purchase at Walmart.
While you’re here, read about Olivia Dean’s new makeup edit with Hourglass.
