Initially inspired by founder Han Chong’s childhood memories, the intimate photo shoot captured the model and mother in a colorful abode filled with little ones. “I grew up in a household which took great pride in dressing up for any and every occasion. This has fueled my work at self-portrait, where we have become the brand of choice for families to wear to celebrations,” Chong shared in a press release.
For the first part of the London-based brand’s Resort 2024 collection, Ratajkowski was pictured wearing sparkling tweed crop tops and crystal-encrusted jeans that balance a coquette aesthetic with a playful sensuality. Plaid skirt sets rivalled Cher Horowitz’s classic uniform, while a dark wash denim two-piece set with shimmering buttons added a touch of elegance. For its follow-up, the model was captured showcasing the brand’s eveningwear collection, capturing the spirit of “getting dressed up for an evening at home.”
“I loved working with Nick — he’s a truly amazing photographer and it was a delight to get into character. self-portrait brought together a very special team and I’m thrilled to be a part of their campaign,” Ratajkowski adds.
Take a look at the family-focused campaign in the gallery above and shop self-portrait’s Resort 2024 collection on its online store.