Fashion

Amina Muaddi's FW23 Campaign Introduces Its Future Icons

Meet your new faves, just in time for Christmas.

1,321 Hypes

Amina Muaddi's FW23 Campaign Introduces Its Future Icons

Meet your new faves, just in time for Christmas.

Amina Muaddi is looking to the future for the Fall/Winter 2023 season, gearing up to introduce us to its “New Icons.” The new season campaign was shot in Paris, styled by Katie Burnett and lensed by Paul Kooiker, spotlighting the brand’s cult-loved styles while also debuting its new silhouettes — set to become AM’s new icons.

Marking a shift in priorities for the brand, the collection introduces new everyday handbags and block heels, adding to its existing, dressy line-up with a range of more functional and accessible pieces. The campaign explores the concept of sculpture, elevating Amina Muaddi signatures by fusing photography and art.

Featuring new styles like the Charlotte Crystal Pump, the Charlotte Mary Jane and new Crystal Lace Up Flats, the new offering lands in festive hues of metallic silver, brown, beige and white.

Take a look at the new campaign above and head to the Amina Muaddi website to familiarize yourself with its future icons.

In other news, Kendall Jenner stars in Jacquemus’ new holiday campaign.

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