Beauty

This Perfume by Ariana Grande Has TikTok in a Olfactory Frenzy

The category is: Vanilla.

42,557 Hypes

Celebrity beauty lines are in full abundance and while there may not be a need for every single celeb-backed skincare, haircare and makeup brand, there will always be a space for A-lister fragrance and Ariana Grande‘s “Mod Vanilla” is one of the perfumes that has taken social media by storm.

Vanilla fragrances have reached a viral frenzy, so it is no surprise that Grande’s latest scent racks up a smooth 428 million views on TikTok. It has become a must-have scent for beauty enthusiasts (including myself), leaving us all addicted.

What makes “Mod Vanilla” a viral sensation is how complex yet vibrant the pyramid and DNA of the scent are. It opens with top accents notes of pink freesia, black plum and a bit of musk. For the finish, it is with white praline, iris butter and jasmine petals — making this olfactory experience to be magically delicious. Perfume addicts have taken to TikTok to express the number of compliments they’ve received while wearing the fragrance as proof that Grande’s “Mod Vanilla” “is not one of those.”

“Mod Vanilla” retails between $48 USD and $68 USD. The scent can be found at Ulta online and in stores.

@taylormiree the packaging is interesting!!! 🤍 it’s a cute scent had sweetness but the vanilla is a light one #modvanilla #arianagrandeperfume ♬ original sound – Taylor Miree

@mikayla.vallati calling all my vanilla girliessss 🍦🍦 #vanilla #vanillaperfume #perfume #modvanilla #modvanillaperfume #unboxing #asmr #review #modvanillabyarianagrande ♬ original sound – Mikayla Zulli

@nicolecannone1 Ariana Grande Mod Vanilla 🔥🔥🔥 #arianagrandeperfume #modperfumearianagrande #modvanilla #ulta ♬ christmas eve 2021 – eli

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