FLANNELS X London Launches Immersive Beyoncé Exhibition Experience
Featuring 12 looks co-designed by Beyoncé and Olivier Rousteing and an exclusive memorabilia collection.
To celebrate Beyoncé‘s monumental “RENAISSANCE” world tour, FLANNELS X has transformed its London location into an all-new flagship destination, timed with the artist’s five-night residency at Tottenham Hotspur stadium.
Comprising a bespoke installation and 19-piece memorabilia collection (sold for the first time outside of its typical stadium environment), the new flagship also debuts a new exhibition of “RENAISSANCE COUTURE” by Beyoncé and Balmain. The collection sees the store’s ground floor transformed into a futuristic, chrome-clad destination, featuring a range of apparel and accessories inspired by the tour.
The dynamic offering also sees two FLANNELS X exclusive styles, including a “London Has a Problem” T-shirt and “Cuff It” T-shirt, with the rest of the collection including items like a silver world tour jacket, “Thique” shorts and Green Screen hoodie. Elsewhere, the collection includes a Renaissance World Tour Act Book — an 80-page self-published work complete with exclusive imagery that delves into the inspirations behind the tour.
“RENAISSANCE COUTURE” sees the artist pin-pointing 12 vibrant looks from her historic collection, co-designed with Balmain’s Olivier Rousteing and drawing inspiration from the RENAISSANCE album. Marking the first time that the collection has been seen publicly, the exhibition is accompanied by a three-piece, limited-edition product line comprising an oversized T-shirt, hoodie and giant tote bag.
Take a look at the unique experience above, and head to FLANNELS X to purchase the collection.
In related news, here’s a look inside the Kardashian-Jenner and Beyoncé music video.