Fashion

Weekday Embraces the Art of Not Giving a F*CK in Its FW23 Campaign

Because giving a f*ck is so old-fashioned.

3.6K

Weekday Embraces the Art of Not Giving a F*CK in Its FW23 Campaign

Because giving a f*ck is so old-fashioned.

Weekday is all set to make a bold statement with the launch of its Fall/Winter 2023 collection, titled “THE CLASS OF NOT GIVING A F*CK.” The featured rebellious collective embodies a carefree attitude, unabashedly embracing their unique identities and defying societal norms.

Captured through the lens of Osma Harvilahti, the campaign features an eclectic cast of characters that perfectly represent the creative generation. Nona the Furry, Santana SexMachine the Drag Queen, Elsa the Larper and Viggo the Metalhead confidently showcase their distinct styles, celebrating their individual quirks and expressing themselves authentically.

The collection itself embodies the spirit of this creative era, presenting a fresh and daring take on wardrobe essentials. Faded denim uniforms, well-worn jerseys with a bleached effect and parachute-inspired pieces adorned with lacing reflect Weekday’s bold and experimental approach. An asymmetrical twist on the classic tartan pattern adds an extra touch of unconventional beauty to the ensembles.

Kim Holm, Managing Director of Weekday, emphasizes the true value of this collection, stating: “This class represents the real essence of what we do, which is creating clothes for individuals who want to express themselves. It’s a celebration of coming together as a creative collective.”

Weekday’s “The CLASS OF NOT GIVING A F*CK” collection will be available online and in stores starting July 19. Peep the campaign in the gallery above.

While you’re here, explore why Brazilian football shirts are in.

Read Full Article
Text By
Share this article

What to Read Next

Feeld Launches Its "F-ck Around and Find Out" Campaign
Sex & Dating

Feeld Launches Its "F-ck Around and Find Out" Campaign

“We have personally experienced what is possible through Feeld by literally F-cking Around and Finding Out.” – Eden Chiang, The Oh Collective

Hunter Schafer Explores the Art of Conversation for Prada FW24
Fashion

Hunter Schafer Explores the Art of Conversation for Prada FW24

Alongside Harris Dickinson, Damson Idris, Yili Ma and Letitia Wright.

Diesel's FW24 Campaign, “Break the Box” Plays on Voyeurism and Exhibitionism
Fashion

Diesel's FW24 Campaign, “Break the Box” Plays on Voyeurism and Exhibitionism

Featuring a diverse range of models including a baby and a chihuahua.


TTSWTRS' New FW24 Campaign Blends Opera With AI
Fashion

TTSWTRS' New FW24 Campaign Blends Opera With AI

Featuring the Parter Skirt which includes a QR code that links to a specifically-composed piece of music.

NewJeans Drops YouTube Shorts Exclusive "#ImSuperShy Challenge"
Music

NewJeans Drops YouTube Shorts Exclusive "#ImSuperShy Challenge"

Celebrating their upcoming EP, ‘Get Up.’

According to Our Bank Accounts, It's Going To Be a "Naked Nail" Manicure Summer
Beauty

According to Our Bank Accounts, It's Going To Be a "Naked Nail" Manicure Summer

The trend the “quiet luxury” girlies are obsessed with.

Versace Releases All-New Icon Active Indiglo Timepiece Collection
Fashion 

Versace Releases All-New Icon Active Indiglo Timepiece Collection

Presented by Versace
The latest series arrives in a range of vibrant, iridescent colorways.

Stickymonger's "D.D.D" Solo Exhibition at NANZUKA Dials into Pop Culture Nostalgia
Art & Design

Stickymonger's "D.D.D" Solo Exhibition at NANZUKA Dials into Pop Culture Nostalgia

Referencing some of the early aughts’ most iconic movies, such as ‘Clueless’ and ‘The Royal Tenenbaums.’

Sha’Carri Richardson Snatched Her Own Wig Before Snatching the 100M Race Win at the US Track and Field Championships
Beauty

Sha’Carri Richardson Snatched Her Own Wig Before Snatching the 100M Race Win at the US Track and Field Championships

Securing another “snatching” at the 2024 Paris Summer Olympics.


Salehe Bembury's "Tashmoo" Crocs Pollex Slides Are Coming Soon
Footwear

Salehe Bembury's "Tashmoo" Crocs Pollex Slides Are Coming Soon

A summer of blue is on the horizon.

Angelina Jolie Buys Historic Warhol and Basquiat Studio for Atelier Project
Art & Design

Angelina Jolie Buys Historic Warhol and Basquiat Studio for Atelier Project

Previously on the market for $60,000 USD per month.

Public Gallery Explores Visual Interconnection and Ambiguity in "Into, Over and Underneath"
Art & Design

Public Gallery Explores Visual Interconnection and Ambiguity in "Into, Over and Underneath"

A trio exhibition featuring the works of Nevena Prijic, Jade Thacker and Evian Wenyi Zhang.

Take an Official Look at Martine Rose's New Nike Shox Collab
Footwear

Take an Official Look at Martine Rose's New Nike Shox Collab

In two striking colorways.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.