Beauty

We're Convinced That 54 Thrones' Hydrating Body Cream Holds the Krabby Patty Secret Formula

Founder Christina Tegbe shares why the cream is selling faster than hotcakes.

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The beauty industry has taken an interest in African beauty, which is gaining popularity similar to K-Beauty because of its focus on natural, traditional ingredients and high-quality skincare and body care. Brands are seeking growth and educational opportunities in the diaspora as the African market expands. 54 Thrones is at the forefront of this movement with its new product, Barrier Repair Cloud Cream, also known as the Krabby Patty Sauce secret formula, which has already sold out and generated significant attention.

Founded by Christina Tegbe, has strong ties to Africa as Tegbe sourced ingredients from all 54 countries on the continent. The brand’s new product, the Barrier Repair Cloud Cream, reflects this deep connection to the African continent. The DNA of the Barrier Cream symbolizes innovation and efficacy that are integral to African culture and its people.

 

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“People are loving the notion of “Why should your face have all the fun?” Our facial skin care usually gets all of the actives, interesting ingredients and all-around; we pay so much more attention to our face and our body often gets left out,” Tegbe says to Hypebae Beauty when asked what makes the cream a hot seller. “With Barrier Repair Cloud Cream, we really wanted to craft a body cream that was powerful, intentional and decadent.

It’s no coincidence that the Barrier Repair Cloud Cream is making such a significant impact on the body care industry. The product was crafted with meticulous care and attention to detail, taking a total of three years to develop. “We went through so many different samples and iterations. I had been researching the South African resurrection plant during the pandemic and knew that I really wanted to include this ingredient in a product,” Tegbe says. “This was the brand’s first time working with certain actives, like peptides, ceramides and sodium hyaluronate, and we were so excited to marry them with ancestral African super plants like the resurrection plant.”

The 54 Thrones Barrier Repair Cloud Body Cream is currently sold out on the brand’s website, but you can still get it for $36 USD on Sephora’s website.

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