Salt & Stone Wants You to Smell Like Role Model
The star is highlighting his favorite products from the brand in a new campaign.
Salt & Stone is teaming up with Role Model, aka Tucker Pillsbury, for a new campaign just ahead of the singer’s third album, Chuck Timely & The Hourglass. For the shoot, the duo created a fictional, slightly messier version of Pillsbury tied together with the tag line “reliable, so you don’t have to be.”
“Since the internet likes to tell me I stink, working with Salt & Stone on this campaign felt pretty natural,” Role Model says in a press release. “We actually got to build the character and the creative together instead of me just showing up for a shoot, and I’m really happy with how it turned out.” Similarly, the brand says teaming up with Pillsbury was the result of his longtime, organic love for the brand.
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The campaign leans on Role Model’s go-to Salt & Stone lineup, including the “Santal & Vetiver” Deodorant, the “Black Rose & Oud” Body Wash and Body Mist and the “Bergamot & Hinoki” Candle. Citing his authentic and fun personality, Salt & Stone says the partnership is yet another attempt to extend its body care products to an even wider audience.
In other news, Ella Bright is Rare Beauty’s first ambassador.
