This Itty Bitty Chain Bra Is the Star of Gucci's FW23 Campaign
Alongside the newly relaunched Horsebit Chain Bag.
Set against a familiar green backdrop with an elevator, the campaign aims to recreate the set of the brand’s FW23 fashion show which took place in February this year. Lensed by renowned photographer David Sims the campaign highlights Gucci’s signature silhouettes across ready-to-wear and accessories.
At the heart of the campaign is the brand’s newly relaunched Horsebit Chain Bag, which made its debut 20 years ago in Tom Ford’s Fall/Winter 2003 collection. The new-and-improved iteration dons a maxi size, complete with the same legacy hardware first introduced on a loafer by Aldo Gucci in 1953. The new bag arrives in a series of striking variations, including padded leather, shearling, crystal and contrast leather.
Another standout silhouette is the logo chain bra, arriving in an itty-bitty style and complete with Gucci’s signature interlocking GG monogram on each side.
Take a look at Gucci’s FW23 above, and head to the brand’s website for a closer look at the pieces.
In other news, Bottega Veneta celebrates Italy’s design history for Winter 2023.