Fashion

Cannari-Concept Is the New Y2K-Inspired Label From Birger Christensen Collective

And it’s for the cool kids.

1,115 Hypes

Cannari-Concept Is the New Y2K-Inspired Label From Birger Christensen Collective

And it’s for the cool kids.

Copenhagen-based group, Birger Christensen Collective, just added a new brand to its impressive roster, dubbed Cannari-Concept.

One for fans of Heaven by Marc Jacobs and Diesel, the Y2K-inspired brand fuses grunge aesthetics with childhood nostalgia, celebrating “an era where pop subcultures ruled.” Hoping to encourage fearless self-expression, the new label utilizes graphic tees and corset-style tops paired with loose-fitting hoodies and baggy trousers to convey a rebellious approach to dressing, one that defies traditionally gendered norms.

Crafted with responsible design in mind, Cannari-Concept prioritizes pre-loved and recycled materials, creating styles inspired by the past while still respecting the future. Working with local partners, the brand was founded in collaboration with creative director Anna Winck, and follows in the footsteps of the Birger Christensen Collective’s successful brand roster, ROTATE and REMAIN.

Take a look at the first campaign from Cannari-Concept above, and head to the brand’s website for a closer look at its debut collection.

For more Danish brand news, check out our coverage of Copenhagen Fashion Week.

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