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Casablanca's FW26 Campaign Takes Us Through the Streets of Cairo

In a documentary-style series of shots capturing the rich culture of Egypt.

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Casablanca's FW26 Campaign Takes Us Through the Streets of Cairo

In a documentary-style series of shots capturing the rich culture of Egypt.

Casablanca is taking us on a sun-drenched journey for Fall/Winter 2026, shifting its sights to the vibrant streets of Cairo. Lensed by photographer Theo Liu, the campaign unfolds like a dreamy visual travel diary of a young explorer soaking in Egypt’s rich cultural landscape.

Ditching overly polished studio shots, Liu captures candid, documentary-style moments – think fleeting street encounters, shared meals and bustling city vibes. The result? Pure magic that mixes ancient landmarks with modern hustle.

The collection itself pops against Cairo’s historic backdrop. We’re talking signature color-gradient sets, printed silk separates, sweeping dresses, sporty jersey pieces and luxury swimwear. Starring a stacked cast, including models Lulu Wood and Rania Benchegra alongside local Egyptian film talent, every frame feels like an invitation to pack your bags.

Whether you’re actually booking a flight or just romanticizing your everyday wardrobe, Casablanca has your fashion wanderlust covered. The FW26 collection is live now on the brand’s website.

In other news, Maura Higgins is the face of GUESS’ latest bag campaign.

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