Fashion

MISBHV Is "Notoriously Fast" and "Incredibly Annoying" in New Campaign

Joining forces with music artist and techno maximalist VTSS.

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MISBHV Is "Notoriously Fast" and "Incredibly Annoying" in New Campaign

Joining forces with music artist and techno maximalist VTSS.

Warsaw-based label MISBHV just joined forces with Polish music artist VTSS, known for her high-octane mixes and techno maximalism, for the brand’s new Pre-Fall 2023 campaign.

Born from a shared love of rave culture and club music, the collaborative campaign was shot in Paris and lensed by photographer Marcin Kempski. Spotlighting VTSS alongside a selection of MISBHV’s signature rave-inspired pieces, PF23 aims to evoke a raw and understated feeling.

Featuring grungey wool dresses, cut-out leather trousers and club-ready accessories, VTSS is captured in her own distinctive aesthetic, spotlighting sheer fabrics, leather jackets and the brand’s signature prints.

“VTSS is an icon – and inspiration for how we shot this with Marcin literally stems from religious iconography of Eastern Europe: Martyna is the Madonna, albeit through a hyper-contemporary lens,” explains MISBHV’s Creative Director Tomek Wirski.

Take a look at VTSS in action for MISBHV above, and head to the brand’s website to shop its latest collection.

In other news, POSTER GIRL just dropped its viral SS24 campaign.

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