Fashion

Charli XCX Is the Ultimate Conductor in JW Anderson's New Campaign

Say hello to the Corner Bag.

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905 Hypes

Charli XCX Is the Ultimate Conductor in JW Anderson's New Campaign

Say hello to the Corner Bag.

Charli XCX stars JW Anderson‘s newest campaign for The Corner Bag, which made its debut during the brand’s Fall/Winter 2023 show in February.

Lensed by David Sims, the campaign spotlights the new silhouette in a playful series of images, whereby Charli XCX is the ultimate conductor. The bag itself boasts a soft trapeze form with rounded edges and utilizes the brand’s signature chain link design across its unique strap.

Arriving in smooth calf leather, the new Corner Bag is available in black and burgundy, alongside a series of two-tone colorways of champagne and black or khaki and navy. A further silhouette lands in a natural-hued cotton canvas, complete with a chic leather trim.

Elsewhere, the campaign sees Charli sporting apparel pieces from FW23 womenswear, including a series of styles created in collaboration with Scottish dancer and choreographer Michael Clark.

Take a look at the new campaign above and head to JW Anderson’s website and retail locations to purchase the Corner bag.

In other news, POSTER GIRL presents its viral SS24 campaign starring Cindy Kimberly and City Girls’ JT.

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