Footwear

PaperBoy Paris Talks Plans For Its New Division, PaperGirl

Including teasers on future collabs, catering and a new retail space.

4.8K

PaperBoy Paris Talks Plans For Its New Division, PaperGirl

Including teasers on future collabs, catering and a new retail space.

A new year naturally brings a fresh start, signals new trend predictions and the first sneaker drops of the months to come. With a spring in its step, 2024 has already begun delivering collaborations galore, including more from Wales Bonner x adidas, a link up from Coperni and Puma, as well as more Jacquemus x Nike J Force 1s on the way.

On that front, one of the most exciting collaborations to drop so far has been the latest from Paris-based outfit, PaperBoy Paris. While there’s a seemingly endless array of footwear stores to visit while in Europe, there’s a handful that rank among the upper echelon: and PaperBoy is right up there.

Arguably one of the coolest places to hang out when you happen to be in the City of Lights, the cafe meets sneaker store is a trendy hybrid where you’ll come to buy the latest kicks, but stay for a coffee and a bite to eat.

In a nutshell, just about everything PaperBoy Paris does is drool-worthy.

PaperBoy, PaperGirl, Paris, Needles, Beams, Asics, Collaborations

Like any formidable sneaker store, PaperBoy have an extensive list of collaborations to their name, most notably with longtime brand partners New Balance. Together they have worked on everything from the New Balance 992 to the 1500. To kick off 2024, PaperBoy have delivered their biggest drop yet for their brand new women’s dedicated offering – PaperGirl Paris.

The brand extension was first revealed in 2023, which saw the arrival of a collaboration with Clarks featuring a friends and family iteration of the Wallabee. Up until that point, all of PaperBoy’s projects have been unisex. And with women’s sneakers dominating the industry more than ever before, it seems PaperGirl’s launch timing couldn’t have been more perfect. But as PaperBoy co-founders James Dridi and Jeanne Gutierez tell us, they always strived to “Make something special for women.” They added, “We wanted to develop the PaperBoy with a new catering and collaboration propositions so, it came very naturally that PaperGirl was born.”

While there has been an ongoing push for unisex sneaker sizing as opposed to separate sizing for men and women, it’s still so important for women to have their own dedicated spaces. So, when it came to designing the ASICS GT-2160, PaperBoy’s founders said that they thought “first about women.”

The Asics GT-2160 revival hit the scene hard in 2023, undoubtedly remaining one of the brand’s premier silhouettes in 2024. So far we’ve seen a stack of collaborative takes featuring the model, with PaperGirl’s polka dot dressed pairs – rounded out with baby pink laces – a very welcome touch to the GT-2160’s modern chapter.

Talking about the distinct design of their collaborative GT-2160, Dridi and Gutierez said, “Like the sailor stripe defines the PaperBoy, the polka dot is defining the PaperGirl as a distinctive sign. You will find very often the polka dot on the designs of PaperGirl.”

PaperBoy, PaperGirl, Paris, Needles, Beams, Asics, Collaborations

PaperGirl Paris’ 2024 launch is an exciting entry into the year, and also reignites the ongoing relationship between PaperBoy, BEAMS and Needles. Of the process, PaperBoy’s founders said it was simply “instinctive and organic.”

To celebrate the collaboration – which includes coordinated sweats, tracksuits and socks – the brands came together to launch first in Harajuku, followed by a second round in Paris. Given the region-exclusive IRL launches so far, many are yet to get their hands on some PaperGirl goods.

What’s next? You can expect more from PaperGirl starting in April, with a dedicated women’s space potentially on the cards, too. “We are seriously thinking about it,” Dridi and Gutierez said. “But first we are going to develop the catering, the collab and some pop-ups and in time we will open a space.”

Read Full Article
Text By
Text
Amber De Luca-Tao
Share this article

What to Read Next

Vans and PaperGirl Bring Polka Prints to the Skate Park
Footwear

Vans and PaperGirl Bring Polka Prints to the Skate Park

Unveiling an all new XL Old Skool collaboration.

London's Ama Lou on Salomon, Speedcross and Personal Style in Paris
Footwear

London's Ama Lou on Salomon, Speedcross and Personal Style in Paris

We caught up with the soulful songstress to find out more about her favorite footwear brand.

Vaquera Brought All of The Cowgirls To The Yard For Its 10th Anniversary Show in Paris
Footwear

Vaquera Brought All of The Cowgirls To The Yard For Its 10th Anniversary Show in Paris

We speak with the brand’s creative directors, Patric DiCaprio and Bryn Taubensee, on creating their first footwear offering and making their mark on the PFW calendar.


Cecilie Bahnsen Makes History With Her Third ASICS Collaboration
Footwear

Cecilie Bahnsen Makes History With Her Third ASICS Collaboration

Marking the first-ever women’s model of ASICS’ GEL-QUANTUM 360 VIII.

The Best Dark Cherry Lip Products You Need for Valentine's Day
Beauty

The Best Dark Cherry Lip Products You Need for Valentine's Day

From Fenty Beauty to Kosas, here our favorite brand’s takes on dark red.

Megan thee Stallion Taps the Art of Shibari in "HISS"
Sex & Dating

Megan thee Stallion Taps the Art of Shibari in "HISS"

2023’s most subversive trend forays into music.

Here Are The Hottest Fashion Buys, According to the Internet
Fashion

Here Are The Hottest Fashion Buys, According to the Internet

As seen on Lyst’s Q4 2023 Index report.

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"
Fashion

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"

With a campaign captured by the inimitable Nadia Lee Cohen.

Renee Rapp Makes Campaign Debut With Mejuri
Fashion

Renee Rapp Makes Campaign Debut With Mejuri

Mean Girls to Mejuri girl.

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections
Sex & Dating

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections

According to Hey Jane medical expert, Alyssa Wagner.

With Jéan Debuts Denim With Its First-Ever Pair of Jeans
Fashion

With Jéan Debuts Denim With Its First-Ever Pair of Jeans

From with jeans to only jeans.

Tickle Your Travel Bug With PUMA x lemlem’s Latest Collection
Fashion

Tickle Your Travel Bug With PUMA x lemlem’s Latest Collection

Exploring wellness and the world around us.

Journey to "Nowhere" with Etro's AI-Generated SS24 Campaign
Fashion

Journey to "Nowhere" with Etro's AI-Generated SS24 Campaign

Made in collaboration with digital artist, Silvia Badalotti.

K-Pop Group Weeekly on Girlhood, Touring and New Music
Music

K-Pop Group Weeekly on Girlhood, Touring and New Music

An exclusive conversation celebrating their single release, “Stranger.”

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.