Dua Lipa’s MUA Dropped the Creamiest Matte Lip-To-Cheek Sticks
KJH.brand strikes again.
Celebrity makeup artist Katie Jane Hughes is not only the talent behind Dua Lipa‘s viral beauty looks, she’s worked with the likes of Hailey Bieber, Olivia Culpo, Paloma Elsesser, Ashley Graham and Hailee Steinfeld, to name but a few. But her beauty brand, KJH.brand, has quickly gained a loyal following since it launched in September 2023. Now, she’s tapping into one of the industry’s hottest makeup trends with the launch of her first-ever lip-to-cheek sticks.
What makes the Soft Smudge Lip and Cheek so major is the formula. To begin with, it is waterless, so you can expect high pigment. Unlike other products that deliver on color and stumble on finish, this multi-purpose makeup essential is packed with hydrating ingredients, including vitamin E and Salicornia plant extract, which hydrate and protect the skin barrier while you wear it.
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As a cream-to-powder formula, it glides onto skin with ease and leaves a velvety matte finish, without the drying feeling some matte products have. Ever the MUA, Hughes has masterminded it with a blurring effect in mind, so not only is it nourishing your skin while delivering on color, but it’s also easy to use and even easier to build up.
There’s five shades in total: Soft Tomato, Soft Berry, Soft Coral, Soft Raisin and Soft Pink. For those who want to tap into the blonzer trend (terracotta-toned blushes), Soft Raisin in the one to add to your cart.
The KJH.brand Soft Smudge Lip and Cheek retails for $24 USD and is available for purchase on the brand’s website.
If you’re looking for more beauty news, check out our coverage of Hello Kitty and Touchland’s 50th anniversary collaboration hand sanitizer.
