Set Your Own Pace In New Balance’s Together Laps Running Challenge
It’s not the winning, but the taking part that counts.
New Balance is calling on female runners based in the UK, Germany, France, and beyond to take part in its Together Laps challenge. Kicking competition and personal bests to the curb, it aims to focus on the joy and participation of running, as championed in its “Run Your Way” philosophy, through a community-wide effort all tracked on the fitness tracking app Strava.
The new activation kicked off earlier this month, falling in line with the launch of the new Fresh Foam X 1080v14, heralded as the brand’s most versatile running shoe. Offering an array of technical components – from the lightweight upper to the cushioned midsole – the silhouette supports different types of runners, presenting the perfect emblem for the Together Laps activation.
Those looking to participate in the challenge are invited to join the dedicated New Balance Together Laps group on Strava where kilometers will be tracked and added to the city’s status. With no finish line or checkpoints in sight, the idea is for members to go at their own pace and time. For the duration of the challenge, dedicated ambassadors will be on hand to provide useful tips via their social media pages as well as share their favorite experiential runs on the app.
To keep the momentum alive, the brand has also incorporated different milestone moments throughout the month. Along the way, weekly raffle prizes are set to be held online, dropping the Fresh Foam X 1080v14 as well as other goodies. To finish, a countdown run will help runners stay on top of their game in a final burst of activity.
Together Laps doesn’t end there. In an effort to give back to the female running community, New Balance has partnered with four expert individuals who will lead sessions based on topics in their field. From menstruation and women’s health to well-being in sports, they are designed to support women through the challenges they may face while running.
To find out more about Together Laps, download Strava, head to the dedicated page, and join the challenge.
The Fresh Foam X 1080v14 is now available to shop on New Balance’s website, retailing at £160 GBP/ $164.99 USD.