Ariana Grande Is the Star of Swarovski's New Holiday Campaign
Step inside the “Party of Dreams.”
Ariana Grande invites fans to the “Party of Dreams” this holiday season, starring in the brand new campaign from iconic jewelry brand, Swarovski. Developed through the lens of creative director Giovanna Engelbert, the campaign enlists fashion royalty, Mert and Marcus to capture the global brand ambassador and Grammy award-winning singer.
Spotlighting the artist as she celebrates the start of the holidays, Grande is pictured entering a nightclub that reflects the Swarovski universe in all its glitz and glamor. Each guest arrives adorned in Swarovski jewels and couture pieces, with the campaign bringing together the world’s glitziest partygoers.
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Grande herself appears in radiant pieces from Swarovski’s “Millenia” and “Matrix Crash” collections, also wearing a couture look designed by Engelbert.
“Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience,” the artist begins in a press release. “I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious – we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski,” she continues.
Check out Grande for Swarovski above and head to the brand’s website for a closer look at the Holiday collection.
In other news, Tate McRae opens the SKIMS holiday shop.
