Aya Muse’s New Collection Is Anything but Basic
Introducing “BASICS.”
Los Angeles-based brand, Aya Muse is beloved by It-girls like Emily Ratajkowski, Lily-Rose Depp and Kaia Gerber.
Why? Because it epitomizes the effortlessly cool, off-duty supermodel look. The name itself is a fusion of the Japanese word for “beautiful” and the Greek word for “inspiration,” perfectly capturing the brand’s ethos of blending timeless elegance with modern sensibilities. With a focus on eco-friendly materials and minimalist design, Aya Muse adds a fresh perspective to your wardrobe essentials.
The brand’s latest all-gender “BASICS” collection takes everyday staples and elevates them to new heights of luxury. Picture impeccably tailored jackets, t-shirts, crewnecks and trousers, all crafted from ultra-soft cotton-cashmere and cashmere-silk blends. But this collection isn’t just about the basics — sleek knit bags and raw-denim pieces bring both functionality and style to the forefront, designed for those who want to look chic while staying practical.
The collection strikes the perfect balance between inclusivity and style — proving that comfort and quality need not be compromised for a chic, polished look. “Aya Muse’s expansion into all-gender basics has been in the works for some time,” shared Tina Rodiou, Founder and Creative Director of the brand, in a press release. “This new category, while staying true to the brand’s core ethos, is the ideal addition to any wardrobe.”
Aya Muse’s new “BASICS” collection is available to purchase on its website. Click the gallery to see more of the pieces.
For more fashion news, read about the 10 best fashion campaigns of 2024.
