The Best Makeup Drops of 2024
Introducing the Hypebae Beauty Award-winning foundations, lippies and powders.
A new day, a new Hypebae Beauty Awards category and five fabulous new winners to celebrate. But before we dive into the brands and founders making waves in the makeup category, let’s take a minute to talk about what makes the Hypebae Beauty Awards so meaningful.
Every year, we honor emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. These are the pioneers redefining originality, not just for the sake of trends, but to foster inclusivity, individuality and true connection through beauty. From founders rewriting the narrative to products designed with authenticity at their core, we celebrate the brands making beauty a space where everyone can see themselves represented.
We’ve given flowers to the tools that have transformed our daily routines and the skincare brands using innovative ingredients to make the most luxurious of lotions and potions, as well as the haircare brands transforming our strands and fragrances guaranteed to get you compliments. Keep reading for Hypebae’s makeup winners of 2024.
Wyn Beauty’s Featuring You Hydrating Skin Tint with SPF 30
When Serena Williams serves, she serves. And Wyn Beauty Hydrating Skin Enhancing Tint provides buildable coverage with a naturally glowing finish, enhancing your complexion for a flawless look. Infused with sun protection and the brand’s Truly Unstoppable HydraComplex, which offers up to 72 hours of hydration, the lightweight formula is built for athletes and comes in 36 different shades.
Six years in the making, Wyn is committed to inclusivity and has made deep skin tones the basis of the range, rather than an expansion of their shade range. Whether you’re looking for a flawless foundation, radiant blush or long-lasting lipstick, Wyn Beauty’s got them all. Which, again, checks out doesn’t it?
Ami Colé’s Soft Shape Lip Liner
Ami Cole‘s Soft Shape Lip Liner offers precise application and defines lips with a flawless, natural tone. The real cherry on top? It’s long-lasting and waterproof, too. Available in five shades designed specifically for melanin-rich skin, this lip liner is infused with nourishing shea butter, marula oil and vitamin E, ensuring a creamy finish and smooth finish.
N’Diaye set out to create a brand that honors the beauty of women of color through clean, effective and inclusive beauty products. And she’s succeeded brilliantly, too. Her Skin-Enhancing Tint and Light-Catching Highlighter are hero products within the beauty industry already. As is the Lip Treatment Oil. Best of all though is the way each product starts and ends with N’Diaye’s Senegalese roots, tapping the skin-loving power of Baobab seed oil, celebrating the beauty of the African diaspora through makeup.
Pat McGrath Labs’ Sublime Perfection Blurring Undereye Powder
Fresh-off-the-runway readiness: that is what Pat McGrath Lab’s Skin Fetish Sublime Perfection Blurring Under-Eye Powder delivers. No messing about. This lightweight, baked formula is designed to set concealer and create a soft-focus effect under the eyes, which sounds extra but is honestly a game-changer. Consider this the ultimate finishing touch, ideal for brightening, blurring and smoothing over skin for an instantly lifted, soft-focus effect.
The brand goes beyond makeup, blending artistry with luxury to create products that empower self-expression and embrace diversity. Though it is her rich pigments that (rightly) tend to capture social media’s attention, it is an unwavering dedication to inclusivity that continues to inspire, launch after launch. With products like the famous Mothership Eyeshadow Palettes and Lust Lipsticks, McGrath revolutionized the beauty space, making glamour accessible to everyone. And isn’t self-expression what beauty is all about?
SimiHaze Beauty’s Full-Size Super Slick Lip Balm
Your lips, but better: that’s SimiHaze Beauty’s Super Slick in a nutshell. The hydrating lip balm is infused with rose oil to soothe and nourish, while the unique oil-balm texture literally melts into lips, leaving a glossy, wet shine with a blush of color behind. The custom domed-tip applicator is effortless to use. A single swipe provides a sheer, juicy glow, or if you want a richer color payoff, you can easily layer it, too.
The Palestinian-born, Los Angeles-based sisters also wanted to create something that would work and care for sensitive skin. Each product is infused with skincare ingredients, designed to soothe and enhance skin, rather than cover it up. Their vegan, cruelty-free formulas are made with the planet in mind, too.
LYS Beauty’s Triple Fix Blurring Skin Tint Foundation
Imagine merging a serum, a primer and a foundation stick. How much easier would life be? Well, LYS Beauty has done it beautifully. The all-in-one product is a game-changer and provides a smooth, natural veil of coverage while evening skin tone. Infused with green tea extract, watermelon seed extract and rosehip oil, it hydrates, soothes and nourishes, leaving skin looking radiant and healthier.
As a clean brand, the Atlanta-based cosmetics are free from harsh chemicals, including gluten, talc and parabens, instead incorporating nourishing elements that support healthy skin. LYS Beauty continues to redefine beauty by offering a thoughtful, inclusive approach to makeup that empowers everyone to look and feel their best.
Before you go, there’s more to enjoy from the 2024 Hypebae Beauty Awards! Read all about the gadgets and gizmos winning the top tool prize here, the lotions and potions making skin super supple here, and the haircare drops that will transform your strands, too. Plus, the fragrances guaranteed to get you all the compliments. Enjoy!
Writer
Valeriya Chupinina, Amber ChowComposite Imagery
Michael AinscoughEditor
Sam Rogers