Pinterest Declares 2025 as the Year of "Aura Beauty"
The platform reports a 365% increase for “full-color eye makeup” searches.
Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that “aura beauty” would be one of 2025’s major makeup trends. Inspired by the aura (spiritual, colorful energy fields), next year is all about cosmetics that move with your energy. Think of a living, breathing mood ring, but for your face. From holographic finishes to statement eyeshadow, “aura beauty” will be a reflection of your spirit, vitality and individuality.
“2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high-hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long,” according to the brand.
@makeupbymonicaa #PinterestPartner Aura Beauty is supposed to be trending in 2025 according to @pinterest predicts As the purple blush queen I love how this turned out but you can obviously slay aura makeup in every shade in the rainbow 🌈 AD #auramakeup #purpleblush #purplemakeup #browngirlmakeup #colorfulmakeup #makeuptrends #pinterestpredicts #pinterestmakeup #makeupinspo #creativemakeup ♬ original sound – Monica Ravichandran ✨
On the platform, searches increased across several beauty trends, culminating in an obvious shift towards vibrance. The “aura effect” rose by 35%, while “purple blush makeup” saw a 30% boost. “Full-color eye makeup” is up by 365% and “new wave makeup” trend skyrocketed by 410%. Additionally, the search for “golden aura” grew by 75%, highlighting a progression towards vibrant and ethereal looks.
@leilanigreen Color on the lids? Who are we!!!? #makeupinspo #makeuptransition ♬ original sound – leilani
To achieve that “aura beauty” look, you can start by combining radiant, luminous products that enhance your glow. Those items could consist of highlighters that shimmer, like the Rare Beauty “Positive Light” Luminizer. Another attempt at colorful makeup could include opaque blush that adds dimension, like the All Over Colour from Manasi 7 in “Mangosteen.” A foundation that creates a magnetic base like Chanel’s “Les Beiges” Water Tint or vibrant eyeshadows that bring out more playfulness like the About Face Matte Fluid Eye Paint are also options for this type of look. At its core, “aura beauty” is about expressing what resonates with you — just with a little more life.
To explore the rest of the Pinterest Predicts trends, visit the brand’s website.
While you’re here, check out our coverage of Chanel’s new book, The Allure of Makeup.
