Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign

Everyone wins with the brand’s “Water Bank” Cream Moisturizer.

Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign

Everyone wins with the brand’s “Water Bank” Cream Moisturizer.

Euphoria alum and The White Lotus star Sydney Sweeney is continuing her Laneige brand ambassador duties by starring in its latest campaign, dubbed “The Laneige Show.” In a playful, game show-inspired video, Sweeney takes on three roles: the lively host and two excited contestants — named the endearing “Syd” and the fun “Sweeney.” Both competitors answer questions about skincare with their own, fresh takes; resulting in a tie.

Launching in 19 countries, the media initiative showcases the brand’s popular bestseller, the “Water Bank” Cream Moisturizer. The product was relaunched earlier this year, along with two new formulations that include a lightweight gel moisturizer and an ultra-nourishing intensive moisturizer. All three items are built to protect the skin barrier and increase hydration, allowing for a radiant complexion that feels super refreshing, all day long.

Sweeney became Laneige’s first United States ambassador in 2022, elevating to a global role this past January.

You can watch the Emmy-nominated actress in the K-Beauty brand’s new campaign below.