Michael Kors Unveils a New Direction For Spring/Summer 2024
The famed fashion house unveils its latest collection in a bold, sun-kissed campaign shot by Mert Alas.
Reigning supreme regardless of the season, Michael Kors debuts an all-new Spring/Summer 2024 collection and campaign celebrating the 20-year anniversary of MICHAEL Michael Kors. Introducing an inventive transformation of the iconic brand’s creative direction, the campaign captures the expert tailoring and chic craftsmanship of the latest looks from MICHAEL Michael Kors and Michael Kors Mens in a series of shots lensed by renowned photographer Mert Alas.
Taking to the sun-kissed streets of Malibu and Los Angeles, creative director Trey Laird and stylist Alex Harrington bring the campaign to life. Together, the two, along with Alas, evoke the essence of the spring season by spotlighting the beauty of nature: the sand, the sky, the sea and water. Embracing these natural environments as the setting for the shoot, Harrington applies his unparalleled styling skills to curate effortless spring-to-summer ensembles. Sharp and saturated shots capture the collection’s assortment of accessories, including the Colby and Tribeca handbags, seductive swimwear, oversized silhouettes and sophisticated separates.
Michael Kors
Michael Kors
Michael Kors
Michael Kors
Michael Kors
Michael Kors
Through the SS24 campaign and collection, Michael Kors channels a self-confident approach to style by casting an international cohort of models including Africa Garcia, Aivita Muze, Anthony Thomason, Kwaku Ansong, Victoria Fawole and Xu Meen to sport the selection of ego-boosting essentials. Apart from the aforementioned posh pieces, the collection also features a fabulous footwear range, from striking sandals and slides to stylish mules, and flirty sunglasses for sun-soaked days. The collection is distinguished by a statement-making zebra motif, incorporated across select pieces.
To shop the new MICHAEL Michael Kors and Michael Kors Mens Spring/Summer 2024 collection, head to Michael Kors’ site today.
