Fashion

Gloves, Garbage and Glam: Your Definitive Guide to Milan Fashion Week FW24

Featuring the best collections, creative director debuts, set design and more.

1,583 Hypes

Milan Fashion Week Fall/Winter 2024 was full of star-studded shows, concepts laced with social commentary and striking staging. AVAVAV and Diesel asked for audience participation both IRL and URL while SUNNEI and MM6 Maison Margiela launched new footwear collaborations.

Key trends we identified from MFW this season were furry footwear, a softening of corp-core, exaggerated hip and shoulder silhouettes as well as a continued emphasis on hyper-feminized dressing.

From emerging designers to heritage brands, we unpack the week below from the best collections to the best soundtrack.

While you’re here, come with us for a packed day at MFW below.

 

View this post on Instagram

 

A post shared by Hypebae (@hypebae)

Most Talked About Show: AVAVAV
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

For the past three seasons, AVAVAV has made electrifying waves on the MFW circuit with its irreverent, audacious and deeply honest show concepts. For FW24, AVAVAV was inspired by the online hate the brand receives and manifested the digital clutter into physical trash thrown at the models as they walked. Outside of the show concept, the collection itself shows the brand growing up with smart tailoring, dreamy denims and sheer dresses.

Best Staging and Set Design: Diesel
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

After breaking a world record for the largest inflatable sculpture for SS23 to creating a gigantic mountain of condoms for FW23, you can always depend on Diesel to create a spectacle. This season, the brand staged a livestream where guests tuned in from around the globe. The digital attendees appeared from their offices, with their pets, in full glam; watching us while watching them. As an added detail, Diesel used the livestream as a graphic print in a variety of the garments in the collection.

Best Soundtrack: BALLY
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

BALLY FW24 was an ode to Swiss folklore combining muted palettes with nature-inspired shapes. In true ASMR fashion, the collection sang down the runway with bells attached to shoes, bags and jackets. To add to the mythical tone, the brand collaborated with musician Leo Mas to offer a sultry mysticism to the sound design. The playlist was available to enjoy later via a QR code on the show’s zine made in collaboration with Swiss publisher Nieves.

Best Collection: Jil Sander and Ferragamo
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

It was impossible to pick just one best collection but if we’re going with stylistic range, surprising shape and wearable design, Jil Sander and Ferragamo take joint gold. Jil Sander introduced tactile puffer jackets ranging from super slim to oversized while thick, pastel dresses gracefully hugged the curves of the body. Ferragamo’s FW24 collection was our favorite to date from the brand. Showcasing deep plum latex dresses, cozy knitwear and furry footwear, Maxamillian Davis is well and truly finding his way at the Italian label and we can’t wait to see what’s to come!

Best Creative Director Debut: Blumarine
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

Arriving from his past role at Tod’s, Blumarine’s new Creative Director Walter Chiapponi unveiled his debut show at MFW this season. Taking the brand to a more sophisticated form, Chiapponi’s Blumarine is elegant, lighthearted and provocative. Standout graphics from the debut include animal print tights, trenches and sweaters as well as a look busied with the text, “I Love You!” Elsewhere, Blumarine set its sights on yellow hues this season in the form of gloves, eyewear and trousers.

Best Footwear Collabs: SUNNEI and MM6
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

If you looked closely, you could see two very subtle footwear collaborations launched on the catwalk this season. The first being a collaboration between MM6 Maison Margiela and Dr. Martens arriving in a variety of colorways with DM’s famous yellow stitching. Next, at the SUNNEI show, models were seen holding covered shoes with “SUNNEI CAMPER, JUNE 2024” written on the seal. While the collab isn’t yet available, the team tells us that it draws inspiration from a discontinued CAMPER silhouette.

Honorable Mentions: Etro and MSGM
Milan Fashion Week, FW24, Trends, Runway, Shows, Diesel, Jil Sander, Etro, Bally, Sunnei

Before we go, we can’t forget to mention Etro and MSGM for their bold color choices for FW24 dressing. For its collection, Etro asked, “How many ways can you wear a scarf?” showcasing the knitted accessory used as skirts, dresses, bags and tops. While MSGM sought to celebrate the rebellious woman in various forms through the use of punk details, oversized garments and glossy materials.

Read Full Article
Text By
Share this article

What to Read Next

Twins, Tights and Timberlands: Your Definitive Recap of Men's Fashion Week FW24
Fashion

Twins, Tights and Timberlands: Your Definitive Recap of Men's Fashion Week FW24

Featuring brands like Dsquared2, KidSuper and JW Anderson.
5,210 Hypes

Coperni Continues to Innovate and Elevate for FW24
Fashion

Coperni Continues to Innovate and Elevate for FW24

Space age jackets, organza suiting and the new NASA-developed Air Swipe Bag — it doesn’t get better.
1,810 Hypes

Brits, iPods and Teen Nostalgia: Your Definitive Recap of London Fashion Week FW24
Fashion

Brits, iPods and Teen Nostalgia: Your Definitive Recap of London Fashion Week FW24

Featuring the likes of inclusivity queen Sinead O’Dwyer, rising star Kazna Asker and more.
9,654 Hypes


Leggings, Layers and Little Simz: Your Definitive Guide to Paris Fashion Week FW24
Fashion

Leggings, Layers and Little Simz: Your Definitive Guide to Paris Fashion Week FW24

From The Row’s social media ban to Vivienne Westwood’s live performance.
1,745 Hypes

Sha’Carri Richardson Is the Face of Nike X Jacquemus
Fashion

Sha’Carri Richardson Is the Face of Nike X Jacquemus

Finally putting all of your guesses to rest.
2,644 Hypes

Vaquera FW24 Is Full of Tits and Punk Rock Chicks
Sex & Dating

Vaquera FW24 Is Full of Tits and Punk Rock Chicks

“Bus, club, another club, no sleep.”
2,680 Hypes

FW24: Gimp Masks Get the High Fashion Treatment
Sex & Dating

FW24: Gimp Masks Get the High Fashion Treatment

Dive into the BDSM accessory’s history with designers like Schiaparelli and Balmain.
3,272 Hypes

What It's Really Like Being A Mid-Size Model
Beauty

What It's Really Like Being A Mid-Size Model

American model Ciara Consiglio get’s candid about the label and her hopes for the industry.
10,849 Hypes

Storytelling Through Style With Ajani Russell in the Vans Knu Skool
Fashion 

Storytelling Through Style With Ajani Russell in the Vans Knu Skool

The avant-garde artist and skater styles the 90s-inspired silhouette on set.
1,525 Hypes

It's All About Doll Skin Makeup ATM
Beauty

It's All About Doll Skin Makeup ATM

M.A.C’s Terry Barber gives us the inside scoop on Richard Quinn’s runway look.
1,514 Hypes

From Munich to Mars, MCM Is Entering a New Era
Fashion

From Munich to Mars, MCM Is Entering a New Era

Sabine Brunner and Katie Chung detail their inspirations for the FW24 collection and what’s to come from the Germany luxury house.
1,100 Hypes

AVAVAV Throws Its Online Haters in the Trash
Fashion

AVAVAV Throws Its Online Haters in the Trash

Creative Director Beate Karlsson shares how negative social media comments inspired her FW24 show.
6,348 Hypes

Bottega Veneta FW24 Sashays to the South of Italy
Fashion

Bottega Veneta FW24 Sashays to the South of Italy

“In a world on fire, there is something very human in the simple act of dressing.” — Matthieu Blazy
1,646 Hypes

SUNNEI FW24 Models Tell Us How They Really Feel
Fashion

SUNNEI FW24 Models Tell Us How They Really Feel

“The world is on fire and we’re talking about fashion?”
2,560 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.