Kim Kardashian Gets Hot n Heavy for SKIMS' New Swimwear Campaign
Debuting new “Ruby Red” and snakeskin styles.
Summer must be upon us because SKIMS just dropped a new Swim Shop campaign, starring none other than founder Kim Kardashian. Teaming up with renowned photographer Nick Knight, the campaign takes influence from fashion editorials of the 2000s and sees legendary stylist Carine Roitfeld putting SKIMS’ newest releases to the test.
Debuting the brand’s hottest swimwear collection yet, the campaign spotlights a new “Ruby” colorway alongside a vibrant snake print, while Kardashian models silhouettes like the sexy halter, strapless monokini and long-sleeved shrug. As always, the new styles can be worn mixed and matched with existing SKIMS pieces or worn alone.
The new collection was debuted by Kim herself, spotted on holiday in Turks and Caicos wearing the snake-skin triangle top and matching bottoms in black. In total, the Swim Shop launch features over 30 styles, including five new swimwear silhouettes and seven Summer Mesh cover-ups.
Check out the new campaign above and head to the SKIMS website from April 17 to purchase the new styles.
While you’re here, take a look at every look so far from Zendaya’s Challengers press tour.
