Fashion

Tarayummy Is Heaven by Marc Jacobs' Newest Muse

A match made in… heaven?

1,754 Hypes

Tarayummy Is Heaven by Marc Jacobs' Newest Muse

A match made in… heaven?

Content creator and Tiktok star Tarayummy is the latest muse to join Heaven by Marc Jacobs‘ extensive list of collaborators, appearing in the brand’s latest Y2k-inspired campaign. Tapping the grungy it-girl as its latest face, the campaign sees Tara spotlighting the brand’s ever-classic Kiki boots alongside graphic cami tops, distressed knitwear and bow-clad skirts.

The campaign also sees Tara modelling kitschy accessories like the Candy Cameo Tiara, Neon Ladyland Choker and Musette Earrings.

The new offering comes shortly after Heaven tapped Solange, Ice Spice, grimes and Hayley Williams for a stellar Spring 2024 campaign, following on from team-ups with iconic talent like Alicia Silverstone, Bella Hadid and Mia Khalifa.

Take a look at Tara in action for Heaven above and head to the Heaven by Marc Jacobs’ website for a closer look at the new season products.

While you’re here, check out what Collina Strada founder Hillary Taymour had to say about the brand’s new UGG collaboration.

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