Fashion

Sydney Sweeney Rules the Road in Jimmy Choo's New Campaign

Shot against the sun-bleached skies of Palm Springs.

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Sydney Sweeney Rules the Road in Jimmy Choo's New Campaign

Shot against the sun-bleached skies of Palm Springs.

Actor and producer Sydney Sweeney is the star of Jimmy Choo‘s new Summer 2024 campaign, shot against the sun-bleached skies of Palm Springs. Setting out on a road trip to joy, Sweeney is captured by photographer Oliver Hadlee Pearch and spotlights the brand’s newest SS24 pieces.

With the sweet Californian backdrop serving as this season’s inspiration, the candy-colored campaign invites us on a journey to discovery, one steeped in optimism and glamor.

‘”Sydney embodies the spirit of Jimmy Choo,” says Creative Director Sandra Choi. “Talented, confident, and playful, with an inspiring work ethic. Her effortlessly cool sense of glamour is underpinned by an empowered sense of self. We loved working with Sydney to create the campaign story taking us on an uplifting adventure,” she continues.

Joining Sweeney behind the wheel, the campaign takes us on a journey throughout the Californian desert, transporting us from gas station to photobooth and everywhere in between. Showcasing Jimmy Choo’s Western-inspired Cece Mule II, the actor is pictured wearing the new Cinch Bag in “Latte Leather” along with the new Amel Drop Heel, Diamond Tilda Ballerina Flat and Diamond Maxi Trainer.

Take a look at Sweeney in action above and head to Jimmy Choo’s website for a closer look at the Summer 2024 collection.

While you’re here, check out our favorite AAPI-owned brands to shop this month.

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