Drop Your Haircare; Rihanna Has Entered the Chat
With Replenicore-5 at their core, these products promise both style and nourishment, catering to diverse hair types and textures.
Rihanna, a force to be reckoned with, is about to make another groundbreaking move in the beauty industry. Since 2017, she has been a game-changer with the launch of Fenty Beauty. Now, she’s about to do it again with Fenty Hair, a line of nine hair care and styling products that embody the inclusive spirit of “Beauty For All.”
Coincidentally, or perhaps planned, this announcement proceeds Beyonce’s hairline, Cécred, allowing space for our favorite baes to take over the beauty world with style, grace and innovation.
Attending her L.A. launch event with her natural curls, Rihanna said, “Hair has always been very personal to me —my hairstyles have been markers of my evolution and growth over the years. Launching Fenty Hair was something I was really passionate about.”
Ultimately, strong, healthy hair is the key to endless hairstyles. That’s why beginning with healthy hair was integral to the development of Fenty hair. “Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” says Rihanna.
Each product in the Fenty Hair collection is crafted with Replenicore-5, a proprietary complex that sets it apart from the rest. This blend of amino acids, proteins, and antioxidants, including Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract, and Amino Acids, is packed with nutrients known to fortify and promote healthy hair.
The Fenty Hair collection is a testament to inclusivity. It’s not just about the products but also the experience. Each product is meticulously designed with diverse hair textures in mind and infused with sensorial and thoughtful elements. In collaboration with in-house Global Stylists, a team of research and development experts, and chemists, Rihanna has created a line that meets the high standards of excellence set by Fenty Beauty. This unwavering commitment to inclusivity makes Fenty Hair a line for everyone, ensuring everyone feels seen and catered to.
Fenty Hair ranges from $18-$36 USD and will be available on the brand’s website.
For more beauty news, check out our coverage of Beyonce’s haircare line, Cécred.
