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Fall in Puppy Love With Hatton Labs' Timeless FW24 Collection

With a reinterpretation of its “Daisy” series.

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Fall in Puppy Love With Hatton Labs' Timeless FW24 Collection

With a reinterpretation of its “Daisy” series.

How do you picture a sophisticated city bae who’s got a finer taste in fashion? Well, Hatton Labs is most likely on their moodboard.

The contemporary cool-boy jewelry brand just unveiled its Fall/Winter 2024 collection dubbed “RECLASSIFIED” which seamlessly mixes business with pleasure. “RECLASSIFIED” draws inspiration from classic men’s jewelry, blending traditional designs with modern, innovative materials and techniques to create a fresh, contemporary look. The capsule aims to restructure the confines of menswear, because who actually wants to stick to tradition?

From minimalist safety clasps to chunky diamond-studded rings, sleek silver chains and bold statement bands, Hatton Labs has revamped its iconic “Daisy” series in fresh colors and styles. This new collection perfectly captures the shift from a long 9-to-5 workday to an evening out, all while keeping things effortlessly classy.

In an era of fashion over-consumption, Hatton Labs knows how to do the right thing. The brand prioritizes sustainability and authenticity by sourcing all its stones from silica-rich sand in North Bohemia, which imparts a natural shine to its pieces. Over the past year, the label has made significant changes to reduce its emissions by over 90% by transitioning from virgin to recycled silver.

All of the pieces are available to purchase on the brand’s website.

In other Fw24 news, read about Cardi B’s appearance in Marc Jacobs Fall 2024 campaign.

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