Savage X Fenty Is Embracing the Soft Life
Rihanna’s lounge and underwear label just debuted a whole new look.
Rihanna‘s Savage X Fenty has made some pretty big changes. Seemingly undergoing a bit of a rebrand, the lounge and underwear label just dropped a new collection, titled “Soft N’ Savage” with a campaign that features a more muted and toned-down color palette alongside more timeless silhouettes.
Marking a new chapter for the brand, the latest offering appears to swap its loud, statement pieces for more subtle and wearable styles, aside from one major leopard print number that’s modeled by the superstar founder herself. Pictured lounging on a matching leopard print chaise, Rihanna dons the brand’s Soft N’ Savage Padded Demi Bra alongside its matching underwear in “Suga Beige On the Prowl Print.”
View this post on Instagram
Aside from the leopard print design, the remainder of the collection features the same demi bra and pants in brown and black shades. Alongside a visual rebrand, it appears that this season’s Savage X Fenty collection boasts a new “marshmallow pad” fabric, enhancing the bra’s comfort and fit.
Take a look at the new “Soft N’ Savage” collection above and head to the Savage X Fenty website to shop.
In other fashion news, Gigi Hadid stars in the new Dilara x Heaven campaign.
