Reebok's Instapump Fury Gets the noir kei ninomiya Treatment
Drenched in 3D flowers and silver embellishments.
Reebok is teaming up with Japanese fashion label noir kei ninomiya, led by COMME des GARÇONS designer Kei Ninomiya. Unveiled during the designer’s Fall/Winter 2024 showcase, the new collaboration centers around the classic Instapump Fury, reimagining its signature aesthetic with Ninomiya’s unique lens.
A botanical theme runs throughout the design, offering an avant-garde version of the iconic silhouette. The reimagined shoe boasts a striking floral motif, adding a 3D texture to the silhouette’s mesh upper. Featuring layered flowers, Ninomiya’s Instapump boasts a slew of textures and finishes, including transparent, matte and glossy petals.
Elsewhere, silver embellishments adorn select flowers, adding a subtle hint of a metallic hue. Each shoe’s pump flower features the logos of both Instapump and noir kei ninomiya, finished with a thick midsole that also features more floral textures.
Take a look at the new kicks above, available in black, white and “Citron” from August 2 at Comme des Garçons, Dover Street Market and select online retailers.
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