CHANEL's New 25 Handbag Is Officially Dua Lipa Approved
The singer-songwriter stars in the latest campaign.
Dua Lipa was just named the face of CHANEL‘s new 25 handbag, starring in the house’s latest campaign. Shot by Gordon von Steiner, the campaign film takes inspiration from the energy of music videos and follows Lipa on a day in her life in New York. Captured amidst Manhattan’s bustling streets, the singer-songwriter sings along to “She Drives Me Crazy” by the Fine Young Cannibals.
“I love that song. It’s such an anthem from the ’90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music or film. I find it so inspiring. This song feels like the perfect match for that freedom of expression and allowed me to dive into a fun, raw, rebellious emotion. New York really lends itself to that sort of ‘stomp-your-feet’ energy,” Lipa notes in a press release.
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“For me, this campaign is about the freedom of movement, self-expression and embracing that on-the-go energy. It’s powerful, yet playful, and above all, joyous. It’s a similar spirit that I share as an artist, so it immediately resonated with me on many levels,” the singer continues.
The campaign showcases the new CHANEL 25, crafted with the house’s signature quilting, interlaced chain and multiple pockets, arriving in three varying sizes. “I’m obsessed with this bag,” Lipa says, adding “It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favorite things. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag!”
To celebrate the campaign, Lipa is also featured in a new still image by David Sims, which will form part of a wider campaign to be released in March. Take a look at the first image above and stay tuned for more to come.
In case you missed it, here’s what went down at Copenhagen Fashion Week FW25.
