Sports

Get Your Sweat On with FLANNELS' Latest Active Campaign

Starring climber and model, Eugenie Lee and model, Jed Gharbi.

1.0K

Get Your Sweat On with FLANNELS' Latest Active Campaign

Starring climber and model, Eugenie Lee and model, Jed Gharbi.

As January rolls on, the familiar New Year, New Me mantra is currently on many of our minds. Just in time, FLANNELS is here to help us power through the first month of the year — because who doesn’t need a little extra motivation to kickstart those New Year’s resolutions, right?

Its latest activewear campaign celebrates movement, strength and freedom — everything we could use a bit more of this January (especially with the sun setting before dinner and temperatures dropping even lower.) As going back to work begins to drain your energy, physical exercise is even more crucial for keeping your mind and body in check.

The campaign is shot by Yis Kid, whose signature style sees models captured mid-air and in gravity-defying poses while sporting high-fashion pieces. Featuring models Jed Gharbi and Eugenie Lee (who is also part of the GB Climbing team,) the shoot showcases FLANNELS’ activewear lineup, including Adidas x Stella McCartney‘s “Terrex” top and leggings, HOKA trainers and a Y-3 bag — all while striking those Yis Kid-approved poses.

FLANNELS also offers pieces from Lululemon, Puresport, Red Run and Represent 247. As the press release so perfectly puts it, “The road to well-being is paved with good intentions. This is activewear designed for the mind, body and soul.”

FLANNELS’ active collection is now available for purchase on its website. Click the gallery to see more of the campaign.

For more on activewear, read about the best brands that embody pink Pilates princess energy.

Read Full Article
Text By
Share this article

What to Read Next

Off Season Brings Team Pride to the Streets
Fashion

Off Season Brings Team Pride to the Streets

The new brand from Emma Grede and Kristin Juszczyk is redefining sports fan apparel once and for all.

New Balance Kits Out the 1906 Loafer in Plush Suede
Footwear

New Balance Kits Out the 1906 Loafer in Plush Suede

In “Rich Oak” and black.

FKA twigs and On Announce "The Body Is Art, Part II"
Sports

FKA twigs and On Announce "The Body Is Art, Part II"

Building on the duo’s FW24 campaign.

Chet Lo Dives Into Furniture Design With Rankin Edition
Fashion

Chet Lo Dives Into Furniture Design With Rankin Edition

“We wanted to create pieces that don’t just sit in a room but transform it.”

Victoria's Secret Opens Its Valentine's Day Shop
Fashion

Victoria's Secret Opens Its Valentine's Day Shop

From Valentine’s to Galentine’s, here’s the tea.

13 Celebrity-Approved Stylists to Follow for 2025 Fashion Inspo
Fashion

13 Celebrity-Approved Stylists to Follow for 2025 Fashion Inspo

From Dua Lipa’s Lorenzo Posocco to Doechii’s Sam Woolf.

No, Bad Bunny’s Album Isn’t About Kendall Jenner
Music

No, Bad Bunny’s Album Isn’t About Kendall Jenner

It’s time to let it rest baes…

Weekday's New Limited-Edition Collection Blends Business With Pleasure
Fashion

Weekday's New Limited-Edition Collection Blends Business With Pleasure

Where “work hard” meets “play harder.”

17 Brands Celebrating Lunar New Year In Style
Fashion

17 Brands Celebrating Lunar New Year In Style

Welcoming the Year of the Snake with luck, prosperity and traditional design.

Miu Miu Celebrates the Year of the Snake With a New Short Film
Fashion

Miu Miu Celebrates the Year of the Snake With a New Short Film

Titled ‘The Encounter.’

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.