Get Your Sweat On with FLANNELS' Latest Active Campaign
Starring climber and model, Eugenie Lee and model, Jed Gharbi.
As January rolls on, the familiar New Year, New Me mantra is currently on many of our minds. Just in time, FLANNELS is here to help us power through the first month of the year — because who doesn’t need a little extra motivation to kickstart those New Year’s resolutions, right?
Its latest activewear campaign celebrates movement, strength and freedom — everything we could use a bit more of this January (especially with the sun setting before dinner and temperatures dropping even lower.) As going back to work begins to drain your energy, physical exercise is even more crucial for keeping your mind and body in check.
The campaign is shot by Yis Kid, whose signature style sees models captured mid-air and in gravity-defying poses while sporting high-fashion pieces. Featuring models Jed Gharbi and Eugenie Lee (who is also part of the GB Climbing team,) the shoot showcases FLANNELS’ activewear lineup, including Adidas x Stella McCartney‘s “Terrex” top and leggings, HOKA trainers and a Y-3 bag — all while striking those Yis Kid-approved poses.
FLANNELS also offers pieces from Lululemon, Puresport, Red Run and Represent 247. As the press release so perfectly puts it, “The road to well-being is paved with good intentions. This is activewear designed for the mind, body and soul.”
FLANNELS’ active collection is now available for purchase on its website. Click the gallery to see more of the campaign.
For more on activewear, read about the best brands that embody pink Pilates princess energy.
