Kim Kardashian Is Finally Bringing Back Her Coveted Beauty Line
The founder just announced the return of SKIMS Beauty on the ‘Call Her Daddy’ podcast.
After SKKN by Kim Kardashian officially ceased operations this past June, fans have been desperate for the return of the brand’s makeup and skincare products. On the Call Her Daddy podcast, Kardashian announced the relaunch of SKKN and the line’s most sought-after beauty products.
The founder teased an upcoming SKIMS Beauty relaunch during the interview, citing that she’s attempting to tap into the ethos of her original KKW line — this time with the production quality of SKIMS. In response to the confusion surrounding the beauty line’s multiple rebrands, Kardashian says that she initially sold KKW Beauty before buying it back and later launching it under SKIMS.
Although the line has undergone a series of changes recently, the star says she’s more prepared than ever to give fans what they’re asking for, “I know what works and I know what doesn’t work, and that’s okay. We’re going to bring back what works — and we’re going to make it so major and so great.” While Kardashian confirmed the return of the cult-favorite lip liners along with KKW’s core products, she also teased that fans can expect the introduction of new products too. “Fragrance and makeup — all the things,” she says.
While you’re here, read about Pat McGrath’s luminous glam at the Victoria’s Secret Fashion Show.
