Olandria Carthen Fronts UGG's Fluff Momma Campaign
UGGlandria is the collab we didn’t know we needed.
UGG has just brought back its ’90s winter staple, the Fluff Momma boot, in a campaign fronted by the internet’s favorite face, Olandria Carthen. Paying homage to the original advertisement, Carthen’s black boots are styled in a white bodysuit with a matching, cropped puffer against a mountain backdrop, nodding to the brand’s positioning as an aprés ski hallmark.
Launching her modeling career after her time on Love Island USA, Carthen is slowly but surely putting her name up there with the Hadids as one of the industry’s favorites. This UGG relaunch is one for the books, and what better person to put front and center than one of social media’s biggest sweethearts?
The boot itself is a near-perfect reissue of the soft, furry boot that defined UGG decades ago. A long, sheepskin upper adds a touch of drama to the cozy boots, made to keep feet warm and stylish as temperatures drop. The retro silhouette is back and better than ever, with a design that transcends eras and trends.
To get the Olandria look, the Classic Short Fluff Momma in “Black” is the way to go, but if pinks and pastels are more your speed, the boots come in a dusky “Fawn” colorway, too.
The Fluff Momma boots are available for purchase from the UGG website.
Looking for more footwear drops? The new FENTY x PUMA collection is a match made in soccer heaven.
