Pierpaolo Piccioli Drops His First-Ever Balenciaga Campaign
Starring Mona Tougaard and Sandra Murray.
Not long after new creative director Pierpaolo Piccioli presented his debut collection for Balenciaga at Paris Fashion Week, the designer returned to share his first-ever campaign for the brand. Lensed by David Sims, the latest campaign marks a new era for the house and, in turn, introduces a new Balenciaga woman.
“For my first campaign for the House, I wanted to create something that felt truly personal and could tell a story of effortless beauty and delicate humanity. Working with my dear friend and artist, David Sims, made it even more special. Together, we captured Mona and Sandra as they are — spontaneous, real, soft, yet strong — a reflection of the new Balenciaga woman and the beginning of a chapter that feels deeply meaningful to me,” said Piccioli in a press release.
According to the brand’s press release, the new Balenciaga woman is defined by “quiet strength, sensitivity and self-possession.” Starring Mona Tougaard and Sandra Murray, each talent is captured inside Paris’s l’Hôtel de Maisons, embodying themes of power, elegance and authenticity.
Spotlighting two of the house’s long-lasting emblems, the campaign centers around the Rodeo and Le City bags, acting as symbols of the brand’s duality. Merging “effortless utility” with “refined allure,” the new visuals confirm that a new era has indeed arrived.
Take a look at the campaign above and head to Balenciaga’s website for a closer look at its classic bags.
In other fashion news, take a look at the latest appointment to shake up the creative director landscape.
