Ottolinger's Pre-SS26 Campaign Celebrates Older Sisters
Channeling that grounded and straightforward coolness.
Older sisters are the figure that everyone who doesn’t have one wants one, and everyone who does have one doesn’t realize how lucky they are. Berlin-based Ottolinger’s Pre Spring/Summer 2026 campaign explores Heidi, the older sister figure at the heart of the season.
Grounded, experienced and straightforward (or at least appearing so to the outside world), the older sister is someone who’s lived enough to be direct and unbothered by the trivial. Ottolinger’s campaign focuses on this attitude, taking a clear and close-up approach without unnecessary framing to put the focus on her and the clothes.
Lensed by Heji Shin and styled by Peri Rosenweig, the campaign keeps the spotlight on the construction, cuts and materials which reflect the same direct point of view defining the central character. Sharp cap sleeves, asymmetric lines and no fuss, this campaign materializes what it feels like to look up to an older sister who you think is so much cooler than you.
Check out the images above and send them to the older sister in your life, a relative or not; we’ve all got one. Head to the Ottolinger website for more from the brand.
In other news, check out this sleek collaboration from Hypebeast and Ray-Ban.
