Pat McGrath Labs’ Candy Crush Collab Comes With Real Diamonds – For Some
Three lucky shoppers are in for the mother of all beauty surprises.
This might be one of the beauty world’s wildest and most wonderful mix-ups. Pat McGrath Labs has “accidentally” dropped three $10,000 gold and diamond-encrusted rings into online orders for its new Candy Crush collection, meaning three lucky shoppers will be in for the mother of all surprises – from Mother herself.
“Beauty should always be an adventure,” said Pat McGrath, Founder and CEO of Pat McGrath Labs. “This collection is all about joy, play and opulence — and now, three lucky individuals will unwrap a truly one-of-a-kind treasure. How divine is that?”
The rings, created by British jewelry brand Basliq – beloved by the likes of Beyoncé and Gigi Hadid – created the 22-karat gold rings, encrusted with diamonds, rubies and sapphires, to encircle the MatteTrance Lipstick bullets in the limited-edition Candy Crush Saga x Pat McGrath Labs collection.
The decadent reimagining of Basliq’s “Drop Ring” were originally intended as personal gifts for McGrath’s inner circle, including supermodel Alex Consani and influencer Tefi Pessoa.
“We wanted this collection to capture the magic of play, but we never imagined it would spark a real-life game,” said Luken Aragon, vice president of marketing for Candy Crush Saga at King. “This is exactly what Candy Crush Saga is all about — fun, surprise and playful moments. Now, the only question is: who will unpack the missing rings?”
The PatMcGrath Labs and Candy Crush collection includes two new shades of the “MatteTrance Lipstick,” two hues of the “Lust Gloss” and two additions to the brand’s nail polish range.
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The Candy Crush x Pat McGrath Labs makeup collection will be available on February 27 on the brand’s website.
For more beauty news, check out our coverage of Prada’s new mascara launch campaign, starring Sabrina Carpenter.
