Sabrina Carpenter Helps Prada Beauty Introduce a New Mascara to Its Makeup Range
Delivering up to 24 hours of wear.
Prada Beauty ambassador and Grammy-winning singer Sabrina Carpenter is helping the brand launch its latest addition to the makeup collection: the “Pradascope” Lash Extending Mascara. Following the success of viral hits like the “Astral Pink” Lip Balm and the “Tonka” Monochrome Soft Matte Lipstick, this mascara is set to switch up your makeup routine.
The “Pradascope” Lash Extending Mascara is designed to cling to your lashes with its nylon fiber bristles and a gravity-defying formula, enhancing definition, volume and length. With a promise of up to 24 hours of wear, it ensures your lashes stay put together, all day long.
Alongside the mascara launch, the brand is introducing the Durable Gliding Eye Pencils in seven shades (matte, metallic and pastel) as well as three new “Dimensions Holo Nude” Eyeshadow Palettes.
In the brief clip introducing the product, Carpenter confidently walks into an elevator (likely heading to a glamorous meeting or striking a major deal) and effortlessly pulls out her “Pradascope” Lash Extending Mascara from her — you guessed it — Prada purse. In just the span of 10 floors, the superstar manages to coat her lashes, transforming into a vision of beauty. You can watch the campaign video below.
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The Prada “Pradascope” Lash Extending Mascara will be available on Sephora starting March 7.
For more beauty coverage, check out our interview with AI hair and makeup artist, Zahra.
