Lewis Hamilton Is lululemon's Newest Ambassador
This is not a drill.
lululemon announces its newest ambassador, none other than seven-time Formula 1™ World Champion, Lewis Hamilton.
“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” Hamilton shared in the exclusive press release. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
Hamilton will also pose in the athletic brands’ ”No Holding Back” campaign, aimed at “highlighting the dedication behind elite training and showcasing the brand’s latest men’s apparel, including the Metal Vent Tech franchise.”
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In conjunction with the announcement, lululemon reveals a special announcement. “The brand will power the seven-time Formula 1™ World Champion’s training, recovery and lifestyle needs with its best-in-class product,” the brand shared, “while also collaborating on future design innovation and global advocacy work.”
As a special feature of the partnership, Hamilton will join forces with lululemon’s Research & Innovation, Design, and Development teams to develop “future products and work with lululemon’s Centre for Social Impact in collaboration with his global foundation, Mission 44, to empower the next generation and build a fairer, more inclusive future.”
The move is the latest in many fashion-adjacent power moves that will also give back to the community. At the top of 2025, Hamilton joined the Ferrari family and expressed his excitement. “There are some days that you know you’ll remember forever and today, my first as a Ferrari driver, is one of those days,” he wrote. “Part of me has always held on to that dream of racing in red. I couldn’t be happier to realize that dream today.” He closed: “I’m dedicated to bringing everything I have to deliver for the team, the wider organization and the fans.”
Take your first look at the partnership via the gallery above.
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