Nara Smith and Cetaphil Join Forces to Shine a Light on Eczema Awareness
The model is breaking down stigmas around the condition.
Nara Smith is teaming up with Cetaphil to spotlight eczema awareness. A longtime advocate, Smith has openly shared her personal experience with the skin condition, using her platform to document her journey and empower others navigating similar challenges.
The campaign, dubbed “From Scratch to Smooth,” intends to raise awareness about eczema, which the skincare brand says affects “nearly 10% of the U.S. population.” In her partnership with Cetaphil, she’ll discuss her journey with flare-ups, testing different nutritional paths and finding ease with calming products like the derm-backed “Restoraderm” Rapid Relief Cream.
She’ll also create educational content with dermatologist Dr. Camille Howard, offering expert-backed insights to help demystify eczema and promote accessible solutions.
@cetaphil At Cetaphil, we know that every day with eczema is different which is why we’re so proud to announce our partnership with @naraaziza. 💙 Nara’s personal journey with eczema, skin health, and self-discovery has been nothing short of inspiring. 💫 In 2025, she’s stepping into her ✨ expert era✨ blending lived experience with science-backed knowledge—and we’re honored to be part of that evolution. Together, we’ll be spotlighting our Cetaphil Restoraderm Eczema line, developed specifically for eczema-prone skin. Through honest conversations, shared challenges, and expert-led insights, Nara will be helping make eczema care feel more personal, more informed, and more empowering. At Cetaphil, we’ve always believed in supporting sensitive skin with dermatologist-recommended care—and now, with the help of our partner, Nara Smith, we’re excited to reach even more people who deserve to feel seen and confident in their skin. 💙 Cetaphil – Eczema Care for Nara and Everyone’s Sensitive Skin. #Cetaphil #Bodycare #SensitiveSkin #NaraSmith #Restoraderm #Eczemaawareness ♬ original sound – Cetaphil
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