Nude Project Dives Into Swimwear
Taking the brand’s name to a whole (nude) level.
Spanish label Nude Project is back with another sizzling launch, this time taking its cheeky aesthetic to a whole new (or nude) level. Launching a fully-fledged swimwear collection, the new drop features four women’s bikinis and a slew of men’s classic-cut swim trunks.
Leaning into the concept of timeless silhouettes with a twist, the collection also features a few more experimental cuts, rooted in the brand’s core values of “comfort, attitude and a laid-back aesthetic.” Inspired by the warm hues of summer sunsets, the women’s range favors unexpected cuts and details like metallic charms and subtle gradient tones. Elsewhere, classic striped bikinis and solid black hues offer a more minimal approach for the more functional among us.
The standout silhouette from the womenswear offering is undoubtedly the Coralite Bikini, crafted with Nude Project’s signature cherry motif and elevated by hand-crafted gemstone embroidery. Rounding out the collection is a selection of print-free colorways of the men’s swim trunks, with a distinct focus on shape and color.
Accompanying the new collection is a tongue-in-cheek campaign that takes the word “nude” pretty literally. Leaning into the provocative and daring, the campaign reaffirms Nude Project’s free spirit and penchant for irony.
Take a look at the new campaign above and head to the Nude Project website to shop the swimwear collection.
In other swim news, Sporty & Rich drops its “Riviera” collection.
