DUKE + DEXTER Takes on Tenniscore With Its Latest Drop
Teaming up with the Women’s Tennis Association.
London-based label DUKE + DEXTER has officially entered its tenniscore era, teaming up with the Women’s Tennis Association for an all-new capsule collection. Inspired by the timeless aesthetic of the sport and designed to shine a light on the women at the forefront, the new collection marks the first fashion collaboration from WTA since launching its own rebrand this year.
Two key silhouettes sit at the heart of the collection. First, the Courtside Edition track jacket, which takes inspiration from vintage sportswear and features D+D’s signature Plus Star motif. The jacket also features an all-over print which nods to WTA’s heritage, beginning in London in 1973.
It wouldn’t be a DUKE + DEXTER collaboration without a pair of penny loafers, so naturally, these take the next spot. Designed in London, the black and white loafers feature hand-drawn tennis ball artwork by the brand’s resident illustrator and come complete with the word “Showtime” across the vamp.
Starring in the accompanying campaign is WTA athlete Priscilla Hon. Speaking about the collaboration, she says: It’s really cool to be fronting this collaboration between the WTA and DUKE + DEXTER. I love that the WTA is pushing women’s tennis to new fans and new audiences with exciting collabs outside the sport in fashion and media. It’s exciting to be part of that moment.”
Archie Hewlett, DUKE + DEXTER’s founder, adds: “We’ve always had a love for heritage sportswear and the culture that surrounds it, so collaborating with the WTA – especially at such a landmark moment in their brand’s evolution – felt like a natural fit. It’s also an exciting opportunity for D+D to spotlight the rapidly growing women’s side of our brand. This collection is about capturing the energy, individuality, and enduring style that makes tennis so iconic, both on and off the court.”
Take a look at the new collaboration above, landing online on June 12 in line with the WTA’s Queens tournament.
In other sports-inspired news, women’s rugby just got a brand new shoe.
