ROTATE Steps in as Style Partner for Denmark's Women's Team
Take a look at the first release.
Copenhagen‘s favorite It-Girl brand, ROTATE, is now the official formalwear supplier for the Danish Women’s National Football Team (DBU).
The first collaboration of its kind for DBU Women’s teams, the partnership will “outfit players and staff in formal and travelwear for key appearances and match arrivals throughout the 2025 European Championship and beyond,” the press release stated.
The announcement coincides with a new collection that blends style with functionality. The lineup features light blue shirts with flower detailing — and matching shorts, of course — statement white tees and ROTATE’s signature denim. Each is “designed to balance function with bold femininity.” Elsewhere, “staff members will complement the look with coordinated polo shirts and caps.”
This partnership follows an ongoing love affair between fashion and football as they aim to bridge the gap for women athletes. Jeanette Madsen and Thora Valdimars, ROTATE creative directors, add, “Our goal has always been to empower women to feel their best. Not just through what they wear, but by standing behind them as they break boundaries and set new standards. This new partnership with DBU is an amazing opportunity to shine a brighter light on these athletes who are truly changing the game.”
View the collection above.
In other news, Willy Chavarria presents a star-studded show at Paris Fashion Week.
