Maha Amsterdam and Nike Just Dropped the Ultimate Y2K Football Flex
Amsterdam’s finest just gave the Iconic T90 Shox Magia a fresh remix.
Okay, real talk: Y2K vibes are still hitting different, and Maha Amsterdam just linked with Nike to bring back an absolute icon. We’re talking about the T90 Shox Magia football boot, reimagined for the streets and the culture that lives and breathes outside the lines. The updated design draws inspiration from early 2000s football, featuring bold Volt and black colors with a striking red Shox heel.
Dubbed “Born in Sport, Raised in Culture,” this collab takes you back to the early 2000s when the original T90 was everything. Maha put their spin on it, giving the boot a fresh look that screams nostalgia but feels totally now. Picture this: a split-color design rocking vibrant Volt and classic black, plus those iconic Shox pillars popping in bold red at the heel. They even added reflective elements for that extra flash, perfect for flexing day or night.
The campaign visuals for this drop hit different, too. Forget basic studio shots, the campaign is rooted in Maha’s community in Amsterdam, showing how football culture seamlessly blends into everyday life and style. It’s all about that authentic connection between sport heritage and contemporary culture. This isn’t just a boot; it’s a whole mood. Ready to cop this piece of history with a modern twist? It’s dropping globally, so get your refresh game strong.
The Nike T90 Shox Magia, by Maha Amsterdam will be available exclusively in silver online and in-store from July 5, and globally in black from July 12 via the SNKRS app.
In other footwear news, check out the shoe of the summer here.
