The Spice Girls Just Dropped a New Collab
Take a look at the ’90s-coded release.
Spice Girls and UK sportswear brand Admiral Sports join forces.
It’s officially summer, which means it’s time to tap into our favorite summer style trend: football jerseys. Inspired by the Spiceworld album, the new collaboration highlights everything the girls love about the Spice Girls, from sisterhood to bold style. The result? A drop that delivers ’90s nostalgia through sport.
As the press release stated, “The Spice Girls were more than a pop group” — they were a cultural reset. “They brought female empowerment into the mainstream, showing millions of girls and women that confidence, independence and ambition weren’t just welcome, they were essential. That influence reached far beyond music and fashion. It gave girls permission to be loud, competitive, sporty and proud.” This collaboration proudly delivers that same essence.
Lensed in the heart of London, the campaign was shot by an all-women team – from stylists to creative direction. Each model featured in the campaign is a rising star of the game, such as athlete Tara Kirk, “who is establishing herself as both a player and a presenter.”
The Admiral team added, “At Admiral, we believe in telling stories. This is more than a football shirt, it’s about identity, history and the message that women belong everywhere: onstage, onscreen and on the pitch.” Whether you’re a sporty girly, a Spice Girls fan or both, this one’s for you.
Cop the limited jersey now on Spice Girl‘s and Admiral’s website.
In other news, Netflix’s new Trainwreck documentary dives into American Apparel’s history.
